Company: Silla Rojo ("red chair")
Project: Logo design, packaging, brand guidelines book, print ads, guerilla campaign
Designer: Sarah Mosser
Thesis Statement: In our fast-paced society, people rarely give a second thought to the mundane routines of their daily lives. But I believe there is beauty in these ordinary moments if you slow down and take a closer look. My designs call unexpected attention to everyday moments by fusing illustration and photography, establishing a unique voice that is reflected in the brand, Silla Rojo (red chair).